Which term refers to someone who actively seeks their own advantage in negotiations?

The term "canny" accurately describes someone who is shrewd and clever, particularly in financial or business dealings, which includes actively seeking their own advantage in negotiations. A canny individual is often strategic, making calculated moves to benefit themselves while still being aware of the broader dynamics at play. This quality reflects a keen ability to navigate complex situations to maximize personal gain.

In contrast, the other words do not convey the same connotation of self-advancement through shrewdness. "Generous" refers to someone willing to give freely or share with others, which would not align with actively seeking self-advantage. "Selfless" describes a person who puts others’ needs before their own, directly opposing the idea of self-advantage. "Oblivious" refers to someone who is unaware or lacking knowledge about their surroundings, which would imply a lack of strategic engagement in negotiations. Thus, "canny" is the term that best fits the description of someone who actively seeks their own advantage.